$50K sneakers

Entertainment industry celebrities gathered at Prriya and Chintans Couture boutique on Nov. 27, 2007 for the unveiling of Big Boi’s rare yellow diamond-encrusted Nike So Cal 1 sneakers. As guests anxiously awaited the reveal, Level Vodka kept spirits high by serving several of their signature cocktails.







Sneaker’s value: $50,000.
Albums sold: 20 million.
Cost of sneakers to the ATLien: FREE.
Perks of being a Grammy Award-winning superstar: priceless.
–adam jones

Richie Rich and Big Boi

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