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Superstar Chris Brown and Ford Motor Company joined forces with BET to announce the debut of Synch® technology and launch Brown’s “Up Close & Personal” exclusive holiday tour. “We are excited to announce the partnership with Chris Brown,” said Ford executive Crystal Greene. “With the technology being breakthrough, we had to partner with an artist that was breakthrough [also].” Ford wanted someone who was at the forefront of music and a trendsetter. “The only partner that we thought could bring that to the masses was Chris Brown.”

BET has witnessed Brown grow as an artist and was happy to be a part of the young artist’s upcoming tour. “BET was really early with Chris Brown, we’ve kept our partnership going,” says BET executive Stephen Hill. “We at BET are very happy to be involved with Chris Brown’s upcoming tour.”

With plenty of star power in attendance, a good time was had by all; and if anticipation is any indication, the “Up Close & Personal” tour will be a rousing success. –todd williams

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