photos by steed media service

What do Jay-Z, Spike Lee and Barry Bonds have in common? All are titans in their respective fields, and all are regularly spotted in a crisp 59Fifty, which is baseball cap giant New Era's signature cap style that also rests consistently on the domes of fans from Harajuku to Harlem.

On Thursday, August 16, Ludacris hosted the exclusive grand opening of New Era's flagship store in downtown Atlanta. The VIP affair gave tastemakers an exclusive peek into the expansive 2,500-square-foot store.

Guests circulated throughout the baseball diamond shaped showroom and stargazed at the A-list turnout, which included Grammy winners Cee-Lo and Big Boi of OutKast. -adam jones

For exclusive video, log onto rollingout.com/newera and www.neweracap.com

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