photo by steed media service

Fiona Bloom is an irrepressible live wire of energy. The former radio deejay seems to devours life and its rich menu of diverse offerings as if they were nutrients and minerals. That fifth gear personality helped the British-born music buff traverse the vast entertainment terrain from a local party promoter in Atlanta to a national marketing rep at EMI Records, to owning her own consulting, marketing, event and PR firm, The Bloom Effect.

“Basically, The Bloom Effect is a one-stop shop for those specializing in music and lifestyle,” says Bloom, who handles so many artists that you check to see if she is equipped with an extra set of limbs on her upper torso. But her success, she says, comes from hard work and experience. “I’ve been in the industry so many years, that The Bloom Effect and I get so much love because I’ve paid my dues for many, many years.”

The former popular radio personality and party host on WSTR 94.1 and WRFG 89.3 FM, handles publicity, management, and party launches with aplomb and style through The Bloom Effect. If that’s not enough, Bloom has launched www.reverbnation.com and New Blood, which showcases new artists in 10 markets nationally.

“I’ve worked very hard. I helped a lot of artists in Atlanta who are now very big. I’m very respected. When I go back to Atlanta, I get a lot of respect. It’s great. And it’s working really well,” she says, then adds: “I’m a soldier. I hope I never run out of energy. I just keep plugging, plugging and plugging. I love it.” - terry shropshire

To learn more about Bloom, log onto www.thebloomeffect.com or e-mail her at Fiona@thebloomeffect.com .

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