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International Recording Artist, Naturally 7

It is doubtful that many American music fans recognize the name Naturally 7, but for Rod Eldridge and his bandmates the goal is simple. "The goal is [to] get back home. We want get back home and expose people to what we are doing," says Eldridge.

Started in New York City in 1998 as a gospel a cappella group who was once signed by Tommy Mottola, Naturally 7 made noise early in their career winning national a cappella competitions and doing over 200 college shows a year. After their Sony deal fell through, founder, Roger Thomas rallied his troops and the group decided to experiment with what they call, "vocal play," in which every member of the band uses their voice as an instrument. Without actually using any drums, guitars or keyboards, Naturally 7 offers listeners something completely different.

After a few years of making hit records in Europe and South Africa, Naturally 7 is ready to tackle the formulaic U.S. market. They've already opened for John Legend and will perform at the Montreux Jazz Festival in Underground Atlanta during Labor Day weekend. Slowly, but surely, they're coming along.

"In the American market - most people seem scared to try something new," says Eldridge. "They tend to believe that the American consumer is so much different than these other consumers. When we get on stage in front of the audience, it's the same response no matter where we are."

"If anyone sees us live, they'll believe," he says. "We don't care who it is. We don't care if you're 8 or 80, blind, crippled or crazy - we're going to hook you." - gavin p. godfrey

For more info on Naturally 7, visit www.myspace.com/naturally7. Share this article with a friend