Recording Artist
A year after New Joc City made him hip-hop's newest superstar, Yung Joc's blazing hot single "Coffee Shop," has him poised to avert the dreaded sophomore slump. As he readies his second album, the eagerly-anticipated Hustlenomics, Joc hasn't been one to rest on his laurels; his second album arrives a little over a year after his debut. You have to admire the work ethic of the young College Park, Ga., native, and he's making sure his Atlanta brothers-in-arms, like Guerilla Zoe, are getting their chances to shine as well. Joc remains about family, because he understands that no one gets anywhere without someone reaching to pull them up, and there's no reason why he and his people can't get money together. "With anything you do, you create relationships," Joc explains. "There's certain things you do as favors, there's certain things you do because somebody helped you. Sometimes you extend that welcome for certain things because it comes back in the long run."
Hustlenomics should prove to be one of the hottest releases of the year, with production by Jazze Pha, the Neptunes, and Cool & Dre, among others. Joc's mentor, Russell "Block" Spencer, also operates as a patriarch of sorts to his extended Atlanta hip-hop family on Block Entertainment, the company he founded. Joc and Block understand the big picture, which is a key to their success in reaching the masses. "It's more to it than College Park," Joc believes. "At the end of the day, Atlanta ain't Atlanta no more--it's a multicultural melting pot. You got cats from the West Coast, from New York [here]--when we drop music, people have to realize it's influenced by other people that came here, too. That's why our music is more accepted abroad." - todd williams
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