photo by steed media service

GM/Owner, Icon Auto Designs

There was a time when Rickey Booker's parents nagged him about spending too much time working on his car; however, the hours that he spent under the hood of his vehicle as a teenager allowed him to develop a passion for automotives. Booker's passion has since made him one of the most sought after car specialists in America.

Booker teamed up with former NFL player Jason McKie and former NBA player George Lynch to form Icon Auto Designs. The company provides custom paint, stereos, rims, suspension work and restorations for vehicles. It has catered to several entertainers and pro athletes such as Anthony Henry, Patrick Crayton, Keith Davis, Marcus Spears and Terence Newman. "Car customizations have been around forever," Booker says. "But with shows such as ['Pimp My Ride'], people began to actually see what can be done to a car with a little imagination. People are now investing more time and money into their vehicles and they want their cars to be as unique as possible."

Booker takes pride in making sure Icon Auto Designs provides the best service the industry has to offer. "If we give our customers good service, they will return," he says. "I thank God that I have the passion to do what I do. I know how to come up with the vision of how a car can be customized to fit the person. I've been doing this since I was 15." -amir shaw

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