photo by steed media service

Rapper, Look What You Made Me

At the age of 15, Yung Berg believed that he was on the verge of becoming the next rap sensation. After creating a buzz in his hometown of Chicago, Yung Berg was handpicked by DMX to be a member of Bloodline Records. But after a brief stint in New Jersey, his parents shipped him off to military school and he was forced to put his musical dreams on hold. In 2006, Yung Berg was able to get a toehold in the rap game by starting from scratch as Shawnna's hype man. Now with his hit single, "Sexy Lady," getting major radio play across the nation, he's finally back where he belongs. "Being signed to DMX's label allowed me to get a taste of the music business," Yung Berg says of his experience with Bloodline Records. "It let me know what the rap game was all about." Upon his return from military school, Yung Berg decided to re-enter the game as an entrepreneur instead of just being another artist. "Shawnna is like my big sister and she allowed me to keep my face out there and stay relevant," he says. "But I also decided to come with Yung Boss Productions so that I could have more control over my career this time." With the buzz surrounding "Sexy Lady" and the anticipation of his debut album, Look What You Made Me, Yung Berg is hoping to have a greater impact musically, while inspiring others to take more responsibility when it comes to business. "With my company, I wanted to talk to everyone and make a statement," he says. "I'm just showing young people that they can get in this game and become executives." - amir shaw