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Producer, Director, Cinematographer, Freydesign Productions

Filmmaker Frey Hoffman sees the big picture in whatever project he undertakes. The Columbia College graduate started Freydesign Productions in 1997 and has produced or directed communications for E! Network, Prevent Child Abuse America, The Screen Actors Guild and a wide range of individuals and organizations. His passion for his craft and its end result has captured the attention of the likes of platinum-selling artists like Kanye West, Common and Grammy Award-winning poet Malik Yusef. Hoffman shot Yusef's music video "Wouldn't You Like to Ride," featuring West and Common. Save determination, it's that kind of talent and support that inevitably led to Hoffman winning the coveted IFP/Chicago Production Fund for his independent short film based on one of Yusef's poems, "Hollywood Jerome."

The idea for the adaptation began after Hoffman saw Yusef's performance of the poem on the "Channel Zero" series on public access station CAN TV. Hoffman knew it was the makings of something special. "I saw the video and I said, 'Man, this is a film waiting to happen,'" he says, adding that he collaborated with Yusef on the amazing script, which tells the story of a 14-year-old South Side gang member who idolizes classic Hollywood gangsters. The teen meets a tragic end when he eventually gets caught in a police standoff.

The duo hopes to work on making a full feature film of "Hollywood Jerome." Surely, such an accomplishment will lead to more success for both artists. - tony binns
For more information, visit www.hollywoodjerome.com.

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