photo by steed media service

On a chilly fall day at Manhattan’s Jacob Javits Center, a long line quickly assembled in front of the Bacardi Mojito booth at the WBLS Circle of Sisters event. Cynthia Moore, geographic marketing manager for Bacardi’s parent company, Anheuser-Busch, was there to introduce consumers to Bacardi’s newest malt liquor flavor.

Moore’s marketing responsibilities include introducing and promoting new brands to urban consumers. She feels that it is extremely important for the company to reach consumers by attending events like COS.

“Anheuser-Busch has a reputation for supporting organizations and communities across the countries where we do business and COS just makes good business sense,” she explains. “We want to be here to be part of this support of African American females, culture and food.” As the attendees begin filing into the booth, Moore is confident that they’ll leave satisfied.

“The Bacardi Mojito is absolutely delicious. We’ve had such a great response to it,” she says. “As soon as people taste it, we know they’re going to like it.”

Another reason the tasters leave smiling is the free Bacardi Mojito-sponsored Ebony Soul Calendar they receive as they exit the booth. “It’s a wonderful calendar of some of the most beautiful black men that you will ever see,” Moore explains. “We’re just excited that everybody else is excited.” -ivory m. jones

For more information, visit www.bacardimojito.com.


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