photo by steed media service

Matlock Advertising & Public Relations has assisted corporate heavyweights fashion and protect brand images since 1986. Edward Rutland, executive vice president and managing partner, oversees Matlock’s New York office. His task is to develop creative strategies that match consumer expectations for a clientele that includes BMW, Bellsouth and Chase Bank.

Rutland is a fixture at events like Chase’s Legacy of Homeownership tour, and promotes wealth through real estate acquisition for African Americans.

The Morehouse graduate regularly addresses the importance of African Americans creating their own inheritance at public business forums. “When you look at people’s wealth, most of their wealth starts in the home,” he says. “So, if you’re renting or you don’t have property that you own, you don’t have a nucleus for creating wealth.”

The ‘keeping up with the Joneses’ syndrome leads many to believe that wealth is equated with credit card limits and luxury cars. But, Rutland advises that those who will achieve financial success are those people who see the bigger picture. “When you look at millions of dollars in real estate, that’s what we need to have a piece of,” he says. “That’s the overall emphasis that makes it important for us as a people and for Chase as a conduit to help you get there ... they have the resources and the knowledge to show how you can get a piece of that pie.” - gavin philip godfrey

For more information on Matlock Advertising & PR, visit www.matlock-adpr.com.

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