photo by steed media service

Even against the backdrop of the thriving digital age, print publications are still as relevant today as they were before people even knew what the Internet was. Working in the sales department at Essence magazine, Sheridan Bailey believes that publications like Essence are still important sources of information.

Bailey, who has been with the magazine for five years, attends events across the country, trying to bring more readers to the magazine. The Detroit native is quick to remark that even today, Essence carries the same positive messages that have been with the publication since its inception in 1968.

“They really hit on every issue,” says Bailey, who specializes in subscriptions and renewals. “It’s classy — how it’s written, how it’s displayed. You really feel like what you’re reading is coming straight from the source.”

A graduate of both Ithaca College and New York University, Bailey explains that the most rewarding part about working with a company like Essence is being able to attend affairs like the recent WBLS/WLIB Circle of Sisters event and talking to the people who could be potential subscribers.

“For what’s out there, Essence is definitely No. 1 one in terms of tackling the issues with women of color,” she says. “For that reason, it sells itself. So when I can give a good deal on getting a subscription, I’m really happy.” - gavin philip godfrey

Share this article with a friend