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Every day is a bright day for Cedrik Newbern at Allstate Insurance Company and as the regional marketing manager for the capitol region area (Washington, D.C., Maryland, Virginia, Delaware and West Virginia), Newbern wants to ensure that everyone has bright days. A market leader with Allstate for nine years now, Newbern is responsible for overseeing the marketing, advertising and sponsorship in that area of the country and he also directs home-office sponsorships.

With Allstate ranking among the industry leaders for insurance carriers, Newbern firmly believes that consumer-driven programs make a difference. “I can’t go without saying that Your Choice Auto has revolutionized the way that auto insurance is perceived in the country. There are a lot of insurance carriers out there that are attempting to make insurance a commodity and bring in consumers based solely on price. Allstate realizes that consumers today have choices not only in how they purchase insurance but also the coverages that they like,” explains Newbern.

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The genuine concern and passion for pleasing clients is truly what drives Newbern and Allstate to go beyond the call of duty. “Allstate has really tried to set themselves apart with Your Choice Auto, Accident Forgiveness as well as the Deductible Awards and paying consumers for being accident-free. Of course, we all know that accidents create additional increases in premium, but rarely do you get anything back when you are a careful driver and don’t have accidents along the way,” adds Newbern. –jason thompson

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