alisa joseph - financial bridge builder
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photo by steed media service
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VP, Corporate Marketing, Wachovia,
and the African American Segment Leader
The spirit of Alisa Joseph’s cultural predecessors constantly flows
through her veins. It is why the vice president of corporate marketing
for the African American segment for banking behemoth Wachovia is
pleased to help her successors become more financially literate.
“I feel that I stand on the shoulders of a couple of women who did
this work prior to me doing [it]. For me to extend that vision, that legacy
and that level of commitment is really important to me,” she says at
the NAACP convention in Detroit. “So to have that continuity and that
level of commitment over the years is really important to me.”
Joseph hopes to help launch a groundbreaking, interactive Web site
that will educate blacks about wealth creation, www.Wachovia.com/
aspirations. She works to impart to African Americans four key areas of
creating and sustaining wealth: financial management; home ownership;
retirement; and philanthropy. “They will have messages that are
relevant and really resonate with the African American community,”
she says.
Wachovia’s commitment to elevating the overall economic status
of the African American community is so strong, it subsidized and
aired a documentary on BET-J, “Where Wealth Lives,” this past June
about blacks of a bygone era who accumulated wealth under the most
tumultuous of circumstances. She believes it invigorated 21st century
viewers to aspire to a higher level of living. Her appearance at the
NAACP convention symbolizes her overall commitment to her community.
“It’s great to be a catalyst to bring people together,” Joseph says.
“And, for me, you get to meet giants like Julian Bond, a man that I
[have] admired since I was a little girl, and other leaders of the NAACP.
Working with their staff has just been wonderful.”
- terry shropshire
Learn more about the bank via www.Wachovia.com.
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