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Global Sales Director of Diversity, Wyndham Hotel Group

The average consumer is often not cognizant of the real owners of the hotels they stay in. This is important, says Henry Richards of the Wyndham Hotel Group, for informed consumers may be more apt to appropriate their funds towards patronizing hotels that support them and worthwhile causes. This endeavor to educate the public served as one of the primary reasons behind Richards and the Wyndham Hotel Group's presence at the 98th NAACP Convention in Detroit.

"We're here, number one to support the organization and their efforts in the community," says Richards of Wyndham Hotel Group, which owns Ramada, Days Inn, Howard-Johnson, Super 8 Hotels and Wingate, among others. "And number two, to forge brand awareness in the community. To let people know that we're here, we're inclusive, and that we support the NAACP and the things they do around the nation. A lot of people don't know about the brands that we represent. That's a big reason why we're here today."

Wyndham's portfolio is bulging with appreciable assets, boasting over 6500 hotels around the world. Richards devotes his working hours to imparting Wyndham Hotel Group's alliance with diverse consumer sects. "I sell all these brands around the world, and my main market is the diversity market, which we consider the African American market, the Hispanic market, [and] the Asian market. All the ethnic communities." For more information about Wyndham Hotel Group, log onto www.Wyndhamworldwide.com. -terry shropshire

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