photo by steed media service

Creator, “It’s Hip-Hop, Baby!”

Candi Carter, the creator of educational sensation “It’s Hip-Hop, Baby!” had a very practical inspiration for developing the video that educates toddlers and preschoolers with fun and child-friendly hip-hop music. “When my 5-year-old was 3, he was severely speech delayed and I struggled to communicate [with him],” she shares. “...  When I was struggling with my son, I decided to beat-box the ABCs to him one day and he really responded to it.”

Soon, Carter was creating original songs to help in daily activities and it continued to work. “I thought of [educating] children using family-friendly hip-hop music [mixed] with educational concepts,” she says.

After receiving her bachelor’s in broadcast communications from Boston College, Carter worked at CNN and would go on to win an Emmy for Outstanding Children’s Programming. Carter has also worked as a producer for an award-winning nationally syndicated talk show, so she knew the dedication it would take to follow her entrepreneurial spirit. “It takes years to build a business, and that’s something that I’ve learned,” she says. “Fortunately, we’ve had great distribution — and parents love it.”

Her hard work has paid off — everyone from Gayle King to “Grey’s Anatomy” star Justin Chambers is singing praises for the video.
“Children relate to ‘It’s Hip-Hop, Baby!’ like America relates to hip-hop,” she says. “Hip-hop music is culturally relevant, so having this [video] has been a winner.” –todd williams

For more information, please visit www.itshiphopbaby.com.

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