photo by steed media service

CEO, Hazel Eyez Modeling & Casting

When the 2007 BET Awards rolled through Los Angeles, a familiar face was in the midst of the action, ensuring that the aesthetic value of each and every event was up to par. That face belonged to Arica Adams, CEO of Hazel Eyez Modeling & Casting. Through her full service model and talent boutique, Adams has been able to skillfully place models and other talent in magazines, music video, fashion shows, and of course lavish Hollywood events, as seen during the entire BET Award weekend.

“Originally, Hazel Eyez began as a public relations firm back in my hometown of Houston,” Adams explains. “But upon my return to Los Angeles, and with the advice of my mentor Echo Hattix of Echoing Soundz Public Relations Firm, I decided to pursue my passion full on, and the results have been amazing.

” To say the results have been amazing would be a bit of an understatement, as the Hazel Eyez brand has become synonymous with possessing a crème of the crop talent pool. And while the rewards have been great, Adams could never forget about the genuine struggle that it takes to make a name for yourself in La La Land.

“There are a lot of challenges, especially when you start anything from the ground up,” Adams confessed. “It doesn’t make it any easier that I’m doing this out in such a tough market as Los Angeles. But as the weeks and months go by, the name is steadily getting bigger, and in the process we’re currently blowing these models up out here. I’m excited about our future, and the futures for all of the models that we work with.” - dewayne rogers

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