photo by steed media service

Director of Diversity, Leo Burnett USA

The multifaceted advertising agency Leo Burnett USA has been partially responsible for the success of many clients including Kellogg’s, Wrigley, and McDonald’s for the better part of the century. With 20 plus years experience in retail sales, Noel Hornsberry, Leo Burnett USA’s director of diversity, knows the importance of leadership and staying committed to the community.

“I realized having a diverse team — a team that matches the communities that we serve; a team that’s able to drive results for the business — is important. Coming into my diversity role for our organization was important for me and the organization, so that we could expand our business opportunities,” says Hornsberry.

With a large focus placed on involvement in the community and with community organizations, partnering with programs such as the National Urban League and the Hispanic Alliance for Career Enhancement is a vital part of their core values.

“If we have diverse representation within our organization, it’s easier for us to reach out to our communities [and] reach out to our customers,” adds Hornsberry. “Therefore, in return, they want to do business with us and that’s what we’re there for.

” Leo Burnett USA’s mission is to provide the best customer satisfaction for their clients and create a diverse and inclusive environment for their associates.

“We want to mirror the communities and have associates that can relate to the customers because they feel more comfortable doing business with us and we can have good working relationships,” says Hornsberry. - f. bangal

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