photo by steed media service

It was a harmonious amalgamation of savory spirits and lively celebration. Much like the urban sophisticates in attendance, Bacardi USA Inc. is the very personification of urbanity and class. Recently, the premium spirits company facilitated a delightful visual treat in Chicago that helped showcase the many flavors and attributes of Bacardi’s substantial and impressive portfolio. Marlo Miles, the marketing manager for multicultural accounts at Bacardi, manages work responsibilities as diverse as the company he works for.

“I’m pretty much all over the place in terms of getting it done with Bacardi,” he says as he drinks in the euphoric atmosphere of booming beats and rhythmic dancing. “I like the networking aspect, meeting new people constantly, I get proposals from different companies, and once we sit down and go over the groundwork — [we can then create] a successful event. That’s what I love to see.” Bacardi and Common Ground, a public relations and events planning firm, collaborated on a party theme, which the libations giant intends to make into a national tour. Miles is not concerned about attracting black nobility and cultural influencers to his events. “It’s pretty much word of mouth, e-mail blasts, [and] the night life magazine that helps us spread the word. The who’s who of Chicago will know what events are going on as far as the Bacardi brand.” -terry shropshire

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