photo by steed media service

Launched in October 2007, Detroit Fashion Pages is the city’s only digital lifestyle magazine designed to appeal to the sophisticated and culturally active urbanite in the metropoiitan Detroit area. The online magazine is intended to attract the city’s trendsetters to the smartest venues and events.

E-magazine publisher, Niki Johnson says, “DFP’s general interests include anything and everything stylish happening in and around Detroit. The magazine is based on the interests of our subscribers.” In addition to featuring in vogue fashions, the site sells seasonal clothing and accessories from some of the toniest labels and independent designers. The site is best known for showcasing interactive features, including flashy photo galleries, social advice columns, event calendars and up-to-the-minute runway video shows from around the world.

Johnson says the DFP concept was initially designed to highlight Detroit’s active social venues and cultural underground. She adds that the online publication evolved to incorporate the visual impact of a magazine with the shopping ease of a catalog. While the site’s virtual pages demonstrate the talents and tastes of DFP’s dedicated editors, it also reflects the appetites and interests of their loyal readers. “We simultaneously educate and inspire our readers on the latest fashion trends and enable them to buy off-the-page,” quips Johnson.

The site’s chic and luxurious look and its sensitivity to customer needs, keeps consumers visiting the site daily. “With the combination of DFP’s unique traits — the fashion editorial, an easy to use Web site, access to exclusive labels of independent designers and a sophisticated international shipping system, we lead the online fashion pack. We are without a doubt the world’s most successful luxury global boutique and e-commerce destination,” boasts Johnson -roz edward

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