photo by steed media service

Public relations is the life support for any movement that wishes to have its message conveyed and well received by its target audience. In the case of Reid Johnson, word travels just as fast as light in the nonstop Los Angeles market, which is home to her company, Infinite Scope Entertainment PR. As founder and publicist of the firm, Johnson has been able to give clients including Kym Whitley, MC Lyte, and Victoria Rowell the required media push to get their events effectively publicized.

“My job is to make you big and make people know who you are. It’s public relations — just letting everybody in the community and even abroad, know who you are and what you’re doing,” says Johnson. “There are a lot of great people doing great things, but you don’t hear about it. My job is to make sure that my clients’ dreams align and reach the highest [number of people].”

Infinite Scope is a boutique agency focused on the talent in front of the camera. Johnson has built her reputation on organizing phenomenal events and giving her clients a newsworthy edge.

“The types of people that I like to deal with have longevity,” says Johnson, who plans to double her placements in the next year. “They’re at it, they’re serious about it, and you see that because when they’re that determined, it’s going to work.” - jason thompson

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